No fundo demonstra que se calhar viajar em Low Cost implica maiores sacrificios que se imagina e que por preços reduzidos a TAP fornece melhor serviço.
Concept Ideia for TAP in response to an PR stunt made by Ryanair. The claim is that true low cost may be more expensive than realize and it brings more sacrifice for less money, and that TAP can give you a a better flight experience with reduced price tickets.